Our Mission 

At Lookbook AU, we believe that eyewear is more than just vision correction — it's a powerful expression of style, identity, and confidence. Our mission is to inspire, inform, and empower individuals across Australia (and beyond) with curated, high-quality content on eyewear trends, eye health, fashion styling, and the intersection between them. We aim to be the definitive editorial destination where style meets function, helping our readers see better and look better. 

Who We Are & What We Do  

• Curated Editor-Led Coverage: We publish trend forecasts, designer profiles, to seasonal styling guides — all focused on eyewear, accessories, fashion, and eye health and care.  

• Health Meets Style: LookBook focuses on eye health, vision science, and best practices in eyewear care. We bring you expert advice from leading eye care businesses from around Australia and the world. 

• Community & Discovery: Sharing independent eyewear brands, optometrists, stylists, and fashion enthusiasts to showcase fresh ideas and inspiration.  

• Local & Global Lens: While rooted in the Australian market, we keep a global outlook — tracking international eyewear innovation, cross-border designer collaborations, and broader visual culture trends.