Have you ever wondered who’s behind a pair of glasses?
Founded in 1934, Safilo is a global player in the eyewear industry that, for over 90 years, has been creating, producing and distributing sunglasses, prescription frames, outdoor eyewear, goggles and helmets. Thanks to a data-driven approach, Safilo goes beyond the traditional boundaries of the eyewear industry: in just one company it brings together Italian design and stylistic, technical and industrial innovation with state-of-the-art digital platforms, developed in its digital hubs in Padua and Portland and made available to opticians and customers for an unmatched customer experience.
Always guided by its purpose ‘See the world at its best’, Safilo is leading its group legacy, founded on innovation and sustainability strategies, onwards towards the future. Our values underpin everything we do, because at Safilo we are not only concerned with achieving results, but also with ‘how’ they are achieved.
With an extensive global presence, Safilo’s business model enables it to monitor the entire production and distribution chain. From research and development in its prestigious design studios located in Padua, Milan, New York, Hong Kong and Portland, to its company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the perfect fit and meets high quality standards.
With a network of subsidiaries in 40 countries and more than 50 partners in 70 countries, Safilo’s distribution model reaches approximately 100,000 selected points of sale worldwide, including eyecare retailers, chains, department stores, specialised retailers, boutiques, duty free shops and sporting goods stores.
Our main customers are independent opticians, global partners who distribute our home brand and licensed brand products in their respective regions, and global travel retail customers with whom we build long-term partnerships based on trust, respect and transparency. We provide our customers with support and assistance to further their success, which is also our own. We have always focused on listening to what our customers want and need, and on meeting those expectations. We value the opticians who choose Safilo as a trusted partner, rewarding our choices and the way we work. We offer expertise and competence at all times through our sales, after-sales, in-store and digital marketing support services. Every service we offer is designed with and for our customers.
In Australia, Safilo offers its customers a wide range of market-leading brands including Carrera, Polaroid, Boss, Kate Spade, Carolina Herrera, Eyewear by David Beckham and many more.
To find out more about Safilo and our selection of iconic eyewear brands, contact our customer service team on 1800 252 016 or at au.customerservice@safilo.com.
