Leading technology for your eye health

When it comes to innovative eyewear technology, Shamir stands out with its cutting-edge solutions designed to enhance both visual clarity and comfort for everyday wearers. For consumers who value performance-driven eyewear, Shamir’s technology is definitely worth noting.

Shamir’s Freeform® Lens Technology

One of the cornerstones of Shamir’s innovation is its Freeform® technology. This advanced lens production technique allows for lenses to be customised to the unique needs of each individual wearer. Rather than relying on traditional one size-fits-all designs, Freeform lenses use precise digital calculations to optimise lens surfaces, providing sharper vision across all fields of view. For wearers, this means clearer sight, whether you're reading, driving, or engaging in outdoor activities.

Glacier Expression Coating: Superior Vision with Less Distraction

Shamir’s Glacier Expression anti-reflective (AR) coating is another highlight of their technology. This coating reduces glare and visual noise, offering a more comfortable and aesthetically pleasing experience. The Glacier Expression coating enhances contrast sensitivity, which is especially beneficial for activities like night driving, where sharp vision is essential. Users of lenses with this coating have reported a 25% improvement in reaction times, making it an ideal choice for reducing eye strain and boosting performance during visual tasks .

Moreover, the Glacier Expression coating enhances how you look and feel in your glasses by minimising reflections on the lenses, which can otherwise obscure your eyes or distract from natural eye contact. This improvement is particularly significant in today’s world, where we spend a lot of time in front of digital screens. The coating helps filter out the reflection from screens and overhead lighting, leading to a more relaxed, visually comfortable experience.

Autograph Intelligence: Tailored for Your Digital Life

For those who wear progressive lenses, Shamir has developed Autograph Intelligence, a progressive lens design that uses artificial intelligence to adapt to your “visual age” and modern lifestyle. This lens technology accounts for the increased screen time in today’s digital world and enhances intermediate vision, reducing the need for constant head movement when looking at different distances . For example, it’s ideal for computer users who need to switch focus between screens, keyboards, and other tasks quickly and comfortably.

Making a choice?

Shamir is known for blending technological advancements with a user-centric approach. Whether it's through their highly personalised lens designs or their focus on reducing eye strain in a digital world, Shamir lenses cater to the evolving needs of modern eyewear consumers.

Whether you’re looking for glasses that help you see better at night, reduce digital eye strain, or simply offer clearer and more comfortable everyday vision, Shamir’s innovations like Glacier Expression and Autograph Intelligence deliver.

If you’re seeking the best in eyewear technology, Shamir offers a smart investment in both style and functionality. You’ll not only see the world with greater clarity but also reduce the discomfort and distractions that come with poor visual performance.

To experience these innovations first-hand, visit your local optometrist and ask about Shamir lenses tailored to your specific needs.

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